Description

SMPTE RDD 17 – Television – Advertising Digital Identification (Ad-ID)

This document is a Registered Disclosure Document prepared by the proponent identified below. It has been examined by the appropriate SMPTE Technology Committee and is believed to contain adequate information to satisfy the objectives defined in the Scope, and to be technically consistent. This document is NOT a Standard, Recommended Practice or Engineering Guideline, and does NOT imply a finding or representation of the Society.

Scope

This Registered Disclosure Document sets forth the specifications for Advertising Digital Identification (Ad-ID), a system for identification of advertising assets, regardless of media type. Developed by the American Association of Advertising Agencies (4As) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI® commercial coding system as the foundation and replaces all other methods used to identify advertising assets. ISCI was withdrawn in October 2007. This document does not normatively specify the web services provided by the Registration Authority; some information on these is provided in Annexes B and D.